Privacy policy

The protection of your data is one of the most important principles of Tri Rad Medical GmbH. We take the protection of your personal data very seriously.
We are highly committed to protecting your personal data. We will process your data in accordance with the applicable legal provisions regarding the protection of personal data, especially the EU General Data Protection Regulation (EU GDPR) and the country-specific implementing statutes applicable to us. Via this Privacy Statement, we will inform you comprehensively about the processing of your personal data by the company Murrelektronik GmbH and the rights you may have.
Personal data is information that allows a natural person to be identified. This data includes, but is not limited to, name, date of birth, address, telephone number, email address, but also your IP address.

Controller and data protection officer: 
Tri Rad Medical GmbH

Ermelstraße 17
D-01277 Dresden
Germany

Phone: +49 (0) 351 - 2086 4877
Fax:      +49 (0) 351 - 8627 8683
E-Mail:  info@trirad.de
Contact details of the data protection officer:  info@trirad.de

Your rights as a data subject
First of all, we would like to inform you about the rights you have as a data subject. These are standardized in Articles 15 to 22 of the EU GDPR. They comprise the following: 
➢    The right to access (Art. 15 EU GDPR)
➢    The right to erasure (Art. 17 EU GDPR),
➢    The right to rectification   (Art. 16 EU GDPR),
➢    The right to data portability (Art. 20 EU GDPR),
➢    The right to restriction of processing (Art. 18 EU GDPR),
➢    The right to object to the data processing (Art. 21 EU GDPR).
In order to exercise such rights, please contact: info@trirad.de

Rights to object
Please take account of the following regarding rights to object:
When we process your personal data for direct marketing purposes, you will have the right to object to such data processing without giving any reason. This also includes profiling to the extent that it is related to such direct marketing.
If you object to process for direct marketing purpose, we will no longer process your personal data for such purpose. Such objection is free of charger and can be made without any form requirement, preferably to: info@trirad.de
In case we process your data to safeguard legitimate interests, you will have the right to object to such processing at any time for reasons resulting from your personal situation; this also includes profiling based on these provisions.
In such case, we will not process your personal data any longer, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

Purposes and legal bases of data processing
When processing your personal data, the provisions of the EU GDPR and all other applicable data protection provisions will be complied with. Legal bases for data processing will result from Art. 6 of the EU GDPR.
We will use your data for initial business contact, for fulfilling contractual and legal duties, for performing the contractual relationship, for offering products and services, and for strengthening the customer relationship which can include analyses for direct marketing purposes and direct advertising.
Your consent does also constitute a permission regulation in terms of data-protection law. Here, we will inform you about the data processing purposes and about your right of withdrawal. Should the consent also refer to the processing of special categories of personal data, we will expressly point that out to you in the consent, Art. 88(1) of the EU GDPR.
Special categories of personal data will only be processed for the purposes of Art. 9(1) of the EU GDPR if such processing is required on the basis of legal requirements and if there is no reason to believe that your legitimate interest in the exclusion of the processing prevails, Art. 88(1) EU GDPR.

Transfer to third parties
We will transfer your data to third parties only in compliance with the legal requirements or if the corresponding consent has been given. Otherwise no data will be transferred to third parties, unless we are obliged to do so on the grounds of compulsory legal provisions (transfer to external bodies such as supervisory authorities or prosecuting authorities).

Recipients of the data / categories of recipients
Within our company, we will ensure that only those individuals will receive your data who need them to fulfill the contractual and legal duties.
Frequently, service providers support our departments in performing their tasks. The required data protection agreements have been concluded with all service providers.

Transfer to a third country / intention to transfer to a third country
Data will only be transferred into a third country (outside the European Union or the European Economic Area, respectively) to the extent this is necessary to perform the contractual relationship, required by law or you have consented thereto.
We will transfer your personal data to a service provider or to group companies outside the European Economic Area: Switzerland, USA, Canada, Brazil, Turkey, India, China, South Korea, Singapore.
In this context, compliance with the level of data protection will be ensured by: AV agreements, EU standard contractual clauses / compulsory, entrepreneurial data protection regulations, signatory company of the EU–US Privacy Shield.


Retention period of the data
We will store personal data collected for business purposes for as long as this is required for the business relationship, and will then delete the data. Business necessity no longer applies at the latest when all claims which may arise from the business relationship have expired in accordance with general regulations. In the event of doubt, this can be assumed to be the case 10 years after the last business transaction. If Tri Rad Medical GmbH received personal data and no business transaction ensues, the data will be deleted after 3 years at the latest.Tri Rad Medical GmbH will of course also delete data if the business purpose does not apply, or no longer does so, and the user revokes their consent.

Data security
We would point out that the protection of personal data cannot be comprehensively guaranteed for transmission within the internet with the technology currently available. Under certain circumstances, third parties may be able to intervene in network security without authorization and follow email correspondence. Please note in this context that the transmission of data by email is generally performed without encryption.

Categories, sources and origin of the data
If there is an option on the website to enter personal or business data (email addresses, names, addresses), such details are provided by the user on an exclusively voluntary basis and only to serve the desired purpose. The data will be processed strictly in accordance with statutory provisions. Mandatory information is naturally marked as such.
Your personal information will be processed and stored exclusively to meet the company’s own business purposes (Art. 6 (1)(f) GDPR). Your data will be treated confidentially and will not be passed to third parties without authorization.
On request, you can at any time receive information on the nature and scope of personal data held about you. In addition, you have a right of rectification, blockage and erasure of such personal data in accordance with statutory provisions.

When visiting our website, we will collect and process the following data:
➢    the page from which the file was requested
➢    the name of the file
➢    the date and time of the request
➢    IP address of the device from which the request was made
➢    the volume of data transmitted
➢    the access status (file transmitted, data not found, etc.)
➢    a description of the type of web browser used

These anonymized, stored data are only evaluated for statistical purposes.

Within a contact request, we will collect and process the following data:    
➢    Name
➢    Salutation
➢    Company
➢    Street Address
➢    Postal code, town
➢    Country
➢    Phone
➢    Fax
➢    Email
➢    Your message 

Contact form / contact by email (Art. 6(1)(a)(b) EU GDPR)
On our website, a contract form can be found which can be used for contacting us electronically. When submitting your request via the contact form, we will process your data provided within the contact form to contact you and to reply to your questions and requests.
Here, the principle of data economy and data avoidance will be applied, meaning that you will only need to provide such data as are absolutely necessary to contact you. Such data is your name, your company name, country, your email address and the message field itself. Moreover, for necessary technical reasons and for legal security reasons your IP address will be processed. Any other data is optional fields and can be provided on a voluntary basis (e.g. for a more individual reply to your requests).
To the extent you have contacted us by email, we will process the personal data submitted within such email only for the purpose of processing your request. To the extent you do not use the contact forms provided, there will be no data collection beyond this.

Marketing purposes existing customers (Art. 6(1)(f) EU GDPR)
Tri Rad Medical GmbH wishes to maintain the customer relationship with you and to provide you with information and offers regarding our products / services / offers. Therefore, we process your data in order to send you such information and offers by email.
If you do not want to receive such information and offers, you can at any time object to such use of your personal data for direct marketing purposes; which also includes profiling to the extent that it is related to such direct marketing. If you exercise your right to object, your data will not be processed for this purpose any longer.

You can enter such objection without giving reasons, free of charge, and without any form requirement; such objection should preferably be directed by email to info@trirad.de or by letter to  Tri Rad Medical GmbH, Ermelstraße 17, D-01277 Dresden, Germany.

Cookies (Art. 6(1)(f) EU GDPR)
Our websites use so-called cookies at several locations. Cookies are used to improve the user friendliness, efficiency and security of our choice of products and services. Cookies are small text files which are stored on your computer and saved by your browser (locally on your hard drive).
Via such cookies, we can analyze how users use our web pages. This way, we can design the website contents as per the users’ requirements. Moreover, cookies allow us to measure the effectiveness of certain advertisements and to have them placed, for example, dependent on the users’ thematic interests.
Most of the cookies that we use are the so-called “session cookies”. When you leave the website, they will be deleted automatically. Permanent cookies will be automatically deleted from your computer when their validity period (usually six months) has expired or if you delete them yourself before the validity period expires.
Most web browsers accept cookies automatically. However, usually you can change the settings of your browser if you do not wish such information to be sent. In such case, you will still be able to use our choice of products and services without any restrictions (exception: Configurators).
We use cookies to improve the user friendliness, efficiency and security of our choice of products and services. In addition to that, we use cookies which allow us to analyze how users use our web pages. This way, we can design the contents as per the users’ requirements. Moreover, cookies allow us to measure the effectiveness of certain advertisements and to have them placed, for example, dependent on the users’ thematic interests.
Cookies will be saved on the user’s computer which will transmit them to our website. Thus, you as the user will have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. In addition to that, cookies which have already been placed can be deleted at any time via an internet browser or other software programs. This can be done in any common internet browser.
Please note: If you disable cookies, it could be that not all the functions of our website will be completely available.

User profiles / web tracking procedures

Google Analytics
This website uses Google Analytics, a website analysis service of Google Inc. (“Google”). Google Analytics uses so-called cookies, text files that are stored on your computer and that allow an analysis to be made of your use of the website. The information generated by the cookies with, respect to your use of this website, will be generally transmitted to and stored by a Google server in the USA. In case of activation of the IP anonymization on this website, your IP address will, however, be truncated by Google within the member states of the European Union or other countries party to the agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transferred to a server in the USA where it will then be truncated. On behalf of the operator of this website, Google will use this information to evaluate your use of that website, to compile reports on website activity and to provide other services to the website operator in conjunction with the use of the website and the internet. The IP address transferred from your browser by Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly, but we must point out that you may not be able to use all functions of this website completely, if you elect to do so. You can also prevent the collection of the data generated by the cookie and the data related to your use (incl. your IP address) to Google and the processing of these data by Google by downloading and installing the browser plug-in on the following link (https://tools.google.com/dlpage/gaoptout?hl=en): For further information on the conditions of use and data protection, please visit https://www.google.com/analytics/terms/us.html or https://support.google.com/analytics/answer/6004245?hl=en. Please be advised that, on this website, Google Analytics has been extended by the code “gat._anonymizeIp()” to assure an anonymized recording of IP addresses (known as IP masking).

Double Click
Our website uses the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. Provider is the Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
This feature allows you to link the advertising audiences created with Google Analytics remarketing to the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-based personalized advertising messages customized to you based on your previous usage and browsing behavior on one end device (e.g., cell phone) may also be displayed on another of your end devices (e.g., tablet or PC).
The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f GDPR and you can make use of your rights at any time.
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google Account.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing / targeting by disabling personalized ads in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/
For more information and privacy policy regarding advertising and Google, please visit: http://www.google.com/policies/technologies/ads/

Google AdWords Conversion
This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
As part of Google AdWords, we use the conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used for the personal identification of the users. If the user visits certain pages on this website and the cookie has not expired yet, we may recognize that the user has clicked on the ad and has been redirected to this page. Each Google AdWords customer receives a different cookie. The cookies can not be tracked through the websites of advertisers. The information gathered, using the conversion cookie, is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users.
If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.com/policies/privacy/. You can set your browser, so that you are informed about the setting of cookies and cookies only in individual cases allow, the acceptance of cookies for certain cases or generally exclude and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Validity of data protection policy
We reserve the right to amend or adapt this data protection policy from time to time. This policy was last amended on 25 September 2019.